Authenticity...again

Scot Lehigh in his Romney campaign post mortem superficially boils the former viceroy's ideological inconsistency.

Lehigh put it this way:

But in the end, his campaign foundered for one basic reason: He lacked authenticity.

Ah yes...authenticity, that word again, the punditariat loves it, it is generally used as a slur against democrats (expl. Al Gore) but when applied to republicans it is a term of obscurity.
In this case, Lehigh calls Romney inauthentic because his own political prejudices to use the more precise word "dishonest".
Because dishonest is what Romney was from hour one, he fraudulently gathered the votes of gays in 2002 then betrayed those same voters seemingly within weeks of achieving the governorship. He said he'd never raise taxes and increased every fee in sight for four long years, the list of Romney's many many whoppers is a long and depressing one.
To the evangelicals in Iowa he promised nigh special police powers over their neighbors, in NH he promised to run the illegal aliens out of the country and to the unemployed in Michigan he pledged literally ro re-open the auto factories.
It is the voters in all those places and many others that realized Romney was simplylying and cast their ballots accordingly even as Scot Lehigh fumbled around with advertising buzz-words like "authenticity".
Granted Romney was locked in a tight race with John McCain himself a champion flip flopper and the Reverend Mike Huckabee a man who believes in the healing powers of moonlit stump water...so yes the Viceroy's own ineptitude and inexperience also played a part.
But when it came down to a contest of mendacity, Mitt couldn't compete...and apparently, Lehigh can't see that.